The first step towards building a first-rate hotel sales process is to install a system. We recommend something visual that represents every step of the sales process step by step. If you can see what step your client needs to take, from the moment they find out until they leave your property as a satisfied guest, you are already ahead of the competition. The process of selling the hotel begins with the production of leads (also called requests). This is usually done through prospecting and/or digital marketing. Once leads are generated, successful hotels typically use them in a line management process. It`s a way to follow what has been done with the lead. You should remember, for example, when they inquired, how they heard about your property, what information was sent, what was cited, whether a sequence was taken and what ultimately happened to the lead. The meeting room agreement is used to describe the details of an upcoming meeting room or an event reservation at the hotel. It includes details such as contact information, event name, start and end time, location, expected guests, room layout details, spirits laws, payment method and much more.
A group document is an operational document and not a legal contract. It is used by the hotel`s sales team to put all the information about an incoming group on a few pages. This document is then usually distributed to each of the hotel`s departments so that they can coordinate to offer the group a personalized and welcoming experience. This agreement is used when a customer requests a room block reservation. It`s also called a band. This simple model describes the group`s agreement with your hotel and important logistics such as arrival date, departure date, payment method, contact information and much more. To make your life easier, we`ve created a free downloadable package with 6 hotel sales models so you have all the resources you need. You can download the Template Pack here for free. This agreement is used when a client simultaneously reserves a room block and a meeting room. Instead of using the group sale contract, then another separate meeting room agreement, the two documents are grouped into one document. At Event Temple, we have worked to establish vast hotel sales resources. This manual is designed to provide you with everything you need to get your sales documentation in order.
You need different sales agreements for group transactions, meetings, business rates and more. We also recommend that you record all the major hotel sales documents you need while you go through the process. From proposals to contracts to operational documents such as banquet orders and group resumes, every document you send will be an opportunity to create a closer and longer link between your host and your property. To present your hotel in the best possible light, we advise you to take the time to really shine your sales documents. Hire a graphic designer if you like, or use sales and restoration software that generates great documents for you. Make sure your entire sales team at your hotel knows where the documents are stored and how they are used in your sales process. In general, there are three main types of activities targeted by hotel distribution teams.